Your Market Entry & Sales Agent for Germany
We make your brand retail-ready for Germany and bring it to market.
Germany is Europe's largest market and offers enormous potential, and your product has the substance to write a real success story here. We provide the local fine-tuning that makes your market entry fast and profitable.
Germany, Europe's largest market
Sources: Federal Statistical Office of Germany (Destatis), population at the end of 2025 and GDP 2025; ranking: KPMG, Economic Key Facts Germany, as of 03/2026.
What brands say about our work
Tobias and his team have been an integral part of translating our brand and products into the German market.
Tobias, Ingo, Yannick and Pia have played an important role in introducing ASS MAGIC to the German market.
Distributors only come on board once everything is ready.
The distributor model has changed in recent years and keeps changing. Today, distributors expect a product to be market-ready and available in sufficient quantities.
Many brands expect a German distributor to place an order and build the brand at their own cost. In Germany, it works the other way round: a strong product first needs the right local fine-tuning.
Our market-readiness promise
Labelling & compliance
We know German bureaucracy and help you take the right steps, from labelling to the right proof.
Packaging
Packaging and product information have to be adapted to the German market and its requirements.
Logistics & Customs Clearance
We find the right logistics and import solutions for your product. We find the right fulfillment and customs service provider to handle warehousing and delivery of your products to retailers.
Margin architecture
A pricing structure and price list that retailers say yes to straight away, while still leaving you a healthy margin.
Marketing assets
Professional product data, images and sales materials that retailers can work with right away.
Outdoor and lifestyle brands on their way to Germany
We work with international brands that want to establish their outdoor and lifestyle products in the German market. These include emerging B2B and D2C brands from Asia, innovative start-ups from North America and established companies from Japan.
- Asia-Pacific
- North America
- South America
- Middle East
- India
- South Africa
- Europe
Your operational full-service agency for market entry
One point of contact instead of many service providers: we coordinate sales, logistics and marketing, and find the right distributor. We handle the legal review together with specialised partners.
Optimise your product
We meet your brand where it is and adapt labelling, packaging and product information to the German market.
Make it retail-ready
We build your margin architecture, price list and marketing assets so retailers and distributors can come on board right away.
Build your route to market
We actively build your sales channel through retail (online and offline), specialised agencies or direct sales. We find the right distributor or, if you wish, build your own organisation, including recruitment.
The people behind Xpand2B
Our team brings together strategy, sales, compliance and marketing. We share one goal: your success in the German market.
Don't just look for a distributor.Get your full-service route to market.
Book a callSame time, different result
Tough cold outreach and rejections
The search for a distributor drags on. In the end, it falls through because of packaging, pricing or missing documents.
Your turnkey foundation
In the same time, your product becomes retail-ready and your route to market is in place. You talk to distributors as an equal.
Four steps from the first call to the German market
You always know where your project stands and what happens next.
- 1
First call
We get to know your brand, your product and your goals for Germany. Free and with no obligation.
Book a call - 2
Analysis & roadmap
We assess how market-ready your product is: labelling, packaging, pricing, documents. You receive a clear roadmap and a fixed quote.
- 3
Market preparation
We put the roadmap into action: packaging, proof with our partners, margin architecture, price list and marketing assets. Your product becomes retail-ready.
- 4
Market entry
We build your route to market, lead the talks with distributors and retail partners, and support you through the launch.
What brands ask us before they start
Your question isn't listed? Let's answer it in the free first call.
Why don't we just look for a distributor directly?
Because in Germany a distributor only comes on board once everything is ready. They won't place an order and then build the brand at their own cost. Packaging, pricing structure, price list, proof and marketing assets need to be right first. That's exactly what we prepare with you. Then we find the right partner.
Does Xpand2B take on legal responsibility for our product?
Legal responsibility for a product stays with the manufacturer or the responsible economic operator in the EU. We show you which requirements apply to your product, prepare the documents and coordinate the review with specialised partners.
Do we need to set up a company in Germany?
Not necessarily. For many products, however, EU law requires a responsible contact person in the EU or an authorised representative, for example for product safety or packaging. We clarify with you what applies to your product.
Does Xpand2B only work with distributors?
We build the route to market that fits your brand. That can be through retail, specialised agencies or direct sales. Distributors are one possible route among several.
Does Xpand2B also cover Austria and Switzerland?
Our focus is Germany. We support Austria on request. Many EU rules apply there in the same way, but there are additional national requirements. We currently don't cover Switzerland. It is not part of the EU, so its own requirements and laws apply there, for example for approval, labelling and customs.
Let's look together at how your product can enter the German market as quickly and profitably as possible.
Free and with no obligation. Send us a message.
Eleonorenstr. 20
30449 Hannover
Germany